Aston Martin in the Racing World

Manufacturers of luxury or sports cars sell their cars almost entirely based on one factor: image. They have plenty of ways of promoting this, but one of the best ones is to pit their cars, engines and teams against the car, engine and team of another manufacturer. This is why you find so many of the luxury car manufacturers creating racing models as well, be they F1, LeMan, Autosport or whichever other competitions happen to take their fancy.

Aston Martin have a history of engaging in racing as their founder co-created versions of their cars to compete in the French Grand Prix as early as 1922, setting speed and endurance records on the track. It’s not surprising that such successes bore them on to competing in more races whilst also making people aware of, and interested in, their cars.

When people saw them winning races they wanted one themselves, which was one of the first instances of a car creating an image for itself that people wanted to buy in to. Who wouldn’t want one of the fastest cars available at the time?

This racing streak was continued after World War II when David Brown Limited bought the company in 1947. The models produced during this period, the world famous DBs, all won plenty of races for the company, bringing in prize money but, more importantly, demonstrating just how fast, slick and cool the cars really were.

By the time the 80s hit, not only were they doing just fine in the races but they were entering but the company was sponsoring All Aston Martin Owners racing events too, making sure that anybody who had bought one of their cars because of its speed had plenty of chances to put it to good use. Unfortunately, financial troubles saw the mid-eighties losing Aston Martins on the racing circuit, returning briefly and with limited success towards the end of the decade. This sad state of affairs continued through the nineties and early 2000s. Read the rest of this entry »

, , ,

No Comments

The Aston Martin Vanquish S

Aston Martin Vanquish SAston Martin has a history of producing and releasing spectacular sports cars. A defining difference of the Aston Martin line, compared to other manufacturers, is the non-imposing, driver-friendly design of their high-end models. The cars are sleek and stylish, without looking like something out of a science fiction movie. The simplistic elegance mixed with pure power is a perfect marriage of ingenuity that has helped Aston Martin become one of the world’s foremost makers of powerful sports cars. The best model of the AM line, the Vanquish S, is in a class all its own.

Vanquish is the fastest production model ever designed and released by Aston Martin. It’s packed full of not only the charm and charisma the world has come to respect from the brand, but also a powerhouse engine that’s built for one thing: Speed. The Vanquish S made its debut in September of 2004 at the Paris Motor Show. Show-goers were amazed by AM’s addition to the show with their powerful model. Although it’s not breaking any land speed records, the Vanquish still has a top speed of 200 mph, and is powered by a 520 horsepower 6.0-liter V12.

The Vanquish captures attention because of its complete package. Obviously, other sports cars on the road have engines capable of producing far more power, but you get a lot more than you see or hear with the Vanquish S. For starters, the suspension is highly evolved in terms of competitive engineering. It’s subtle and can handle the steering changes at maximum speed. The car is able to remain steady around a course due to the unique suspension.

There’s also the style of the interior to consider. Aston Martin’s Vanquish is considered one of the few “owner-worthy” high-end sports cars on the market. In comparing Vanquish to a model like the Bugatti Veyron or the Ferrari Enzo, the clever style of its roomy cab and lush interior makes it ready for a drive around town, whereas other models are suited for the track only. Read the rest of this entry »

, , ,

No Comments